With the 2023 version of the Ladies’s T20 World Cup drawing over 190 million world viewing hours, the 2024 event is predicted to draw much more consideration.
The International Cricket Council (ICC) on Monday has released the official event song for the ICC Women’s T20 World Cup 2024, titled Whatever It Takes. The song is a powerful collaboration featuring the popular all-girl pop group W.i.S.H., renowned music director Mikey McCleary, and composer Parth Parekh.
The single is now available for download and streaming on all major platforms, giving fans worldwide a taste of the excitement building around the upcoming tournament.
Empowering soundtrack for Ladies’s T20 World Cup
Whatever It Takes encapsulates the energy and spirit of women’s cricket, celebrating the determination and dedication of elite athletes. The song blends a vibrant pop sound with motivational lyrics, resonating with both younger fans and the global audience. The track reflects the campaign slogan of the ICC Women’s T20 World Cup, highlighting the incredible journey of cricketers who give their all to achieve success on the world stage.
W.i.S.H., known for their youthful energy and dynamic performances, have brought a modern flair to the song, while Mikey McCleary’s composition adds depth and emotion. The group shared their excitement, saying, “As an all-girl band, creating the official song for the ICC Women’s T20 World Cup is an honour. We’re huge fans of cricket and can’t wait to see players like Jemimah Rodrigues and Smriti Mandhana do the hook step from the music video!”
Song to Inspire New Generation
The ICC aims to further elevate the sport with this song, encouraging young girls and fans around the world to engage with women’s cricket. Claire Furlong, ICC General Manager of Marketing and Communications, said, “This soundtrack sets the tone for the tournament, showcasing the talent and commitment of the players. It’s not just about the action on the field but about inspiring a new generation of women cricketers and fans.”
Building on Past Success foe Women’s T20 World Cup
With the 2023 edition of the Women’s T20 World Cup drawing over 190 million global viewing hours, the 2024 tournament is expected to attract even more attention. The tournament kicks off on 3 October 2024 at Sharjah Cricket Stadium in the UAE, with 10 teams competing for the prestigious trophy. Fans are eagerly awaiting the final, which will take place on 20 October at Dubai International Stadium.
Music director Mikey McCleary expressed his excitement about the project, saying, “We’ve captured the energy of the T20 World Cup, and I can’t wait for cricket fans worldwide to hear it.”
With Whatever It Takes as the anthem, the stage is set for an unforgettable tournament that will continue to raise the profile of women’s cricket across the globe.
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