PADI® offers unparalleled assist to its international membership base, launching a brand new diver acquisition marketing campaign that encourages scuba divers to recruit their family and friends as their new dive buddies with incentives and advantages for everybody.
“PADI’s Search Journey. Save the OceanSM. Collectively. referral program is the newest instance of PADI’s funding in creating extra enterprise for our members and the diving business as a complete,” explains Kristin Valette Wirth, Chief Model and Membership Officer for PADI Worldwide.
“The referral program is easy and builds on the eagerness of scuba divers,” continues Valette Wirth. “We’re inspiring, encouraging and enabling divers to refer their family and friends members to diving and produce them into the world’s largest neighborhood of ocean lovers and rewarding them for doing so.”
How the Referral Program Works
The newly launched international referral program makes its debut this month on a worldwide scale and is designed to ship new diving recruits to the 6,600 PADI Dive Facilities and Resorts and 128,000 PADI Professionals by means of phrase of mouth of the already 30 million licensed PADI Divers.
Beginning right now, PADI Divers of all ranges will have the ability to log into their PADI Account to ship a 15% off hyperlink for the PADI Open Water eLearning course to their family and friends.
As an additional incentive, when the referee takes benefit of their gifted 15% off hyperlink, this unlocks a 30-day trial to PADI Membership* for the referrer – giving them speedy entry to reductions on PADI’s eLearning packages and certification playing cards, a FREE ReActivate program, and a subscription to Scuba Diving journal digital model.
“By referring a buddy, it’s a two-for-one deal on staying related, giving and getting unique reductions, and saving the ocean collectively. PADI is investing massive on this marketing campaign and we’re encouraging our neighborhood of divers, dive professionals and dive facilities and resorts to do the identical,” continues Valette Wirth.
Offering PADI Members Advertising Toolkits
Designed to be the top-of-funnel advertising and marketing asset for all members to make use of, this referral program builds upon the belief and loyalty present clients have with new potential customers – making it an efficient device to generate extra certifications and new enterprise results in leverage.
Whether or not it’s referring new PADI Open Water Divers or encouraging household and mates to proceed their schooling collectively, PADI has created a advertising and marketing toolkit for members to make use of and make their very own – with 4 mini-campaigns prepared for them to select from.
“These 4 mini-campaigns for the referral program deal with the core values of why you need to study to dive within the first place: searching for wellness, connection, schooling, and goal,” says Valette Wirth.
The referral program additionally feeds into the PADI Grasp Scuba Diver Problem, offering skilled members an additional incentive to promote extra PADI Programs to their clients – with an opportunity to win a dream dive journey to the Maldives.
“By utilizing the referral program and different PADI campaigns in your personal enterprise, we’re persevering with the legacy of inspiring the world to hunt journey and save the ocean collectively.”
To entry the advertising and marketing toolkit go to the Advertising Hub on the PADI Professional Website.
Go to the PADI Professionals Weblog for extra data on how one can incorporate the referral program into your corporation.
