PADI® gives unparalleled assist to its world membership by creating a number of advertising and marketing campaigns that focus on new diver acquisition, continued schooling, and professional acquisition – all aimed toward driving enterprise development.
Designed to be the top-of-funnel advertising and marketing asset for all members to make use of, these campaigns supply efficient instruments to generate extra certifications and new enterprise leads.
“PADI is investing in creating world-class campaigns that may drive extra enterprise for our members and the diving business as an entire,” explains Kristin Valette Wirth, Chief Model and Membership Officer for PADI Worldwide. “We’re supporting our members with turnkey, absolutely customizable advertising and marketing belongings to allow them to simply combine these campaigns into their enterprise methods and plans.”
PADI Members can use these three campaigns to develop their enterprise:
Search Journey. Save the Ocean. Collectively – New Diver Acquisition Marketing campaign
6,600 PADI Dive Facilities and Resorts and 128,000 PADI Professionals by means of phrase of mouth of the already 30 million licensed PADI Divers.
The newly launched diver referral program made its debut on a worldwide scale in September and is designed to ship new diving recruits to the
PADI Divers of all ranges can log into their PADI Account and ship a 15% off hyperlink for the PADI Open Water eLearning course to their family and friends.
As an additional incentive, when the referee takes benefit of their gifted 15% off hyperlink, this unlocks a 30-day trial to PADI Membership for the referrer – giving them rapid entry to reductions on PADI’s eLearning packages and certification playing cards, a FREE ReActivate program, and a subscription to Scuba Diving journal digital model.
Whether or not it’s referring new PADI Open Water Divers or encouraging household and pals to proceed their schooling collectively, PADI has created a advertising and marketing toolkit for members to make use of and make their very own – with 4 mini-campaigns prepared for them to select from out there on the Advertising Hub of the PADI Professional Website.
Grasp Scuba Diver Problem
Additional supporting members is the PADI Grasp Scuba Diver Problem, which will increase diver retention and drives persevering with schooling certifications by difficult divers to realize the PADI Grasp Scuba Diver™ ranking.
This yr’s Grasp Scuba Diver Problem takes place till 31 December 2024, and members displaying probably the most proportion development in Grasp Scuba Diver scores in comparison with the yr prior will win their competitor class. Every competitor group (4 for people and 4 for dive facilities + resorts per area) can be awarded one first-place winner, for a complete of 24 first-place prize winners general.
The Grasp Scuba Diver Teacher Problem is open to any certified PADI Member with the first-place prize of a free 2025 PADI Membership Renewal on the road. As well as, each collaborating member within the competitors could have their Grasp Scuba Diver utility charges waived for 2024.
Along with offering members with their very own prize incentive, PADI can be providing collaborating members an additional incentive to their clients: a dream dive journey giveaway to the Maldives, the place the winner will obtain roundtrip airfare for 2 folks to Male and 6 nights’ full board lodging with two dives per day at Vilamendhoo Island Resort & Spa. Two extra winners will obtain a leisure PADI eLearning course of their selection.
For extra particulars on the eligibility, competitors teams and winner choices go to the PADI Professional weblog. Particular person Members can register right here and Dive Facilities and Resorts can register right here.
100 Causes Professional Acquisition Marketing campaign
The most recent PADI Professional Acquisition marketing campaign “100 Causes” helps members’ efforts to develop their skilled improvement packages.
Enjoying into the 4 key motivations of being the very best, sharing the dream, looking for countless alternatives, and saving the ocean, the marketing campaign appeals to a broad demographic of divers to make a profession out of their ardour.
“PADI Execs are probably the most in-demand dive professionals worldwide providing shoppers’ #1 selection in diver coaching and certification,” explains Valette Wirth. “With 8 out of 10 leisure divers worldwide selecting to be taught with PADI, PADI Execs have the chance to share their ardour with the most important viewers doable and proceed to evolve the dive neighborhood.”
This advertising and marketing marketing campaign formally launches at DEMA Present 2024 with the toolkit turning into out there to all members by means of the Advertising Hub.
Go to the PADI Execs Weblog for extra details about what PADI has deliberate for DEMA Present 2024 and chat with the PADI Workforce at DEMA Sales space 8017 to be taught extra about leveraging PADI’s world advertising and marketing campaigns.
To entry toolkits for PADI’s world advertising and marketing campaigns, go to the Advertising Hub of the PADI Professional Website.
