Amplify Horse Racing has introduced the launch of the Amplify Affect Marketing campaign, a transformative initiative geared toward elevating $1 million to interact youth throughout the nation with horse racing. As a pioneering drive in selling youth involvement via training, mentorship, and profession pathways, the marketing campaign will considerably lengthen Amplify’s attain and impression because the nationwide youth arm of the Thoroughbred business.
Marketing campaign objectives embody enhancing instructional packages via curriculum creation and implementation, the event of a cellular training unit, and increasing regional outreach by facilitating the event of regional chapters and partnerships. It will create extra localized alternatives for youth to interact with the business and entry priceless assets.
“Amplify is doing vastly necessary work for the business by cultivating youth and younger grownup involvement,” stated Amplify Govt Director Annise Montplaisir. “Now, the business has the chance to gas Amplify’s success and guarantee the way forward for the game by supporting our continued nationwide progress.”
Since its inception, Amplify has made important strides in partaking younger folks. In 2023 – Amplify’s first yr with full time workers – the group reached over 20,000 folks via mentorship connections, focused youth programming, and occasion activations. In 2024 to this point, Amplify has reached over 13,500 youth and educators via in-person programming and shows, and is projected to achieve over 30,000 folks via programming and activations by the top of the yr.
Notable accomplishments by Amplify this yr embody internet hosting youth packages in Illinois, Kentucky, Maryland, and New York, together with shows at occasions in Iowa and Texas, and launching a mentoring partnership with the Horse Racing Ladies’s Summit (HRWS).
“Amplify Horse Racing is among the sport’s success tales and this impression marketing campaign will exponentially enhance the group’s potential to achieve youth and younger adults throughout North America,” stated Amplify board President, Jordyn Egan. “Previously yr and a half, Annise and the Amplify staff have responsibly leveraged assets from early supporters together with Breeders’ Cup, Churchill Downs, Godolphin, Keeneland, The Jockey Membership, and the extremely beneficiant help of John Ballantyne, to ascertain the inspiration of Amplify Horse Racing; the mannequin is confirmed, and this is a chance to be part of Amplify’s future.”
Racehorse proprietor John Ballantyne of NBS Steady was paramount within the development of Amplify’s mission. Ballantyne contributed $500,000 to Amplify in 2022, facilitating the hiring of the group’s first staff in 2023, and subsequent program growth.
To be taught extra concerning the Amplify Affect Marketing campaign and how one can help the nationwide growth of Amplify Horse Racing, please go to amplifyhorseracing.org/donate, or contact Annise Montplaisir at [email protected].
