DURHAM, NC – October 28, 2024 – Divers Alert Community® (DAN®) has introduced the launch of its new “Each Diver” advertising marketing campaign. Designed to advertise DAN membership by elevating consciousness of the group’s security packages and its confirmed observe file of serving to divers, the marketing campaign options compelling storytelling by DAN members from each nook of the dive trade. Every member has a novel story, however they share a typical bond: Yr after 12 months, all of them put their belief in DAN’s medical, security, analysis, and insurance coverage providers.
“Our ‘Each Diver’ marketing campaign isn’t about a person, or one phase of the trade,” mentioned DAN director of selling Steve Jamroz. “College students, dive execs, explorers, freedivers, underwater photographers, technical divers, public security divers, leisure divers, and rebreather divers can all profit from having DAN on their aspect.”
Six months within the making and that includes a various group of divers and medical professionals, the built-in advertising marketing campaign was filmed on each coasts of the US. In March of this 12 months, DAN’s media workforce interviewed greater than a dozen members in Secaucus, New Jersey, and in the summertime one other dozen in California. Los Angeles-based sports activities and celeb photographer Erik Isakson was contracted to create iconic portraits of the members. DAN additionally solicited pictures and testimonials from members via open casting calls and acquired practically 1,000 responses.
“Our members have been so smitten by taking part on this marketing campaign,” mentioned DAN director of communications Brian Harper. “I feel that demonstrates an actual dedication to their very own security and the protection of divers all over the place. Our members imagine in our mission, and so they’ve given us an genuine option to put it on the market.”
“When a diver turns into a DAN member, it doesn’t simply profit them — the entire trade turns into stronger and safer,” mentioned DAN president and CEO Invoice Ziefle. “Membership opens channels of communication that permit us to achieve the diver with instructional messages and sensible information to boost their security. And we reinvest membership dues to fund our analysis and different dive security initiatives. It’s a win for everybody.”
Starting in November, the marketing campaign shall be featured throughout print, digital, and social media channels all through the dive trade. In case you’re already a member and know the significance of DAN membership, be certain that your dive buddies do, too. Refer your buddy, and begin them on a path to a lifetime of secure diving. In case you’re not but a member, learn the way DAN membership might help you grow to be a better, safer diver.
About DAN
The world’s most acknowledged and revered dive security group, Divers Alert Community® (DAN®) has remained dedicated to the well being and well-being of divers for 45 years. The group’s analysis, medical providers, and global-response packages create an intensive community that helps divers with very important providers comparable to harm prevention, training, and lifesaving evacuations. Yearly, a whole lot of 1000’s of divers all over the world look to DAN as their dive security group. Be part of the DAN group or study extra at DAN.org.
