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Saturday, October 5, 2024

Freshfield Joins PADI’s Mission to Defend the Ocean


What in case your Omega-3 complement may defend the oceans? That’s the inspiring concept behind Freshfield, a British Columbia-based firm producing plant-based Omega-3 dietary supplements from algae. Their Ocean Saving Omega, gives important vitamins with out depleting fish shares, providing a sustainable resolution that helps restore ocean stability. 


Scuba diver encountering sharks during dive

Speed up Ocean Conservation Efforts

United by a shared mission to guard the playgrounds we love, PADI® and Freshfield are partnering to speed up ocean conservation efforts. We’re excited to welcome Freshfield as a key associate within the PADI Blueprint for Ocean Motion Susceptible & Endangered Species Program, aiming to scale back the extinction risk for sharks and rays by 25%. 

The PADI Blueprint for Ocean Motion tackles 5 pressing areas: coral reefs, local weather change, marine particles, marine protected areas, and susceptible species. By means of schooling and citizen science, PADI® and its non-profit charity PADI AWARE Basis® drive applications designed to safeguard 30% of the ocean. By partnering with organizations like Freshfield, we’re constructing a world group of Ocean Torchbearers™ dedicated to defending our blue planet. 


Sun rays beaming through the ocean - underwater view

The Begin of Freshfield

Based by brothers Michael and Matt Mazur, Freshfield was created with the idea that nobody ought to have to decide on between their well being and the planet. Freshfield speaks to adventurers, athletes, and explorers, empowering them to be planetary heroes by making it straightforward to decide on eco-friendly merchandise. Their well being and restoration merchandise assist shoppers decrease their environmental affect, preserving the locations and actions they love. 

“I’m a PADI-certified diver, and I’ve all the time discovered peace and inspiration beneath the waves,” shares Matt Mazur, Freshfield’s co-founder. “Our oceans face challenges like overfishing and plastic air pollution. Freshfield exists to assist deal with these issues. Partnering with PADI® and PADI AWARE® is a pure subsequent step, amplifying our collective affect. We’re dedicated to taking significant motion and provoking others to make a distinction.” 


the padi blueprint for ocean action

Partnership for Ocean Change

As a part of their partnership dedication, Freshfield will fund a PADI AWARE Neighborhood Grantee centered on Susceptible & Endangered Species. Since its inception, the grant program has awarded over $575,000 USD to assist 73 initiatives led by PADI dive retailers and group nonprofits. By 2030, PADI AWARE® goals to supply over $10 million in funding to assist native initiatives that advance initiatives in alignment with the  Blueprint for Ocean Motion

PADI® and Freshfield share an optimistic imaginative and prescient: that collective motion can result in monumental affect. Selecting plant-based dietary supplements like vegan omegas reduces the necessity to harvest billions of fish for omega-3 dietary supplements, preserving marine biodiversity. Algae-based alternate options provide the identical well being advantages with out disrupting marine ecosystems, supporting ocean restoration and sustainability. 

Freshfield’s dedication extends past product innovation. Their dietary supplements are available in carbon-neutral, plastic-negative, compostable bottles and labels produced from forestry waste. Certifications from rePurpose World and ClimatePartner assist offset their environmental affect whereas driving steady enhancements in packaging and manufacturing. 

Customers selecting Freshfield’s vegan dietary supplements have already helped save 155,000,000 fish and preserved greater than 8.5 years of humpback whale meals. This affect aligns with PADI® and PADI AWARE’s  mission to guard the apex predators essential to sustaining stability and biodiversity in marine ecosystems. Over a 3rd of all identified shark and ray species are liable to extinction, making them the planet’s second most susceptible animal group. Overfishing, habitat loss, local weather change and air pollution are key threats. Instant motion is important to guard these species, that are important to many international locations’ economies, meals safety, ecosystems, and cultural heritage. 


Two scuba divers diving together

Collaborate and Defend

Creating significant ocean change requires collaboration. By empowering shoppers with higher selections, we’re serving to them defend the locations they love with out sacrificing their ardour for journey. The extra ocean stewards we mobilize, the sooner we will restore ocean well being. Collectively, we will create a thriving future for our blue planet. 


By Katie Thompson, Senior Director, PADI Atmosphere & Sustainability  



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