PADI® and their international non-profit the PADI AWARE Basis™ are teaming up with plant-based diet and complement firm Freshfield to additional their shared imaginative and prescient to revive stability between humanity and the ocean.
Freshfield is a brand new company sponsor of the PADI Blueprint for Ocean Motion Susceptible and Endangered Species Program. Their funding will assist the World Shark & Ray Census, the biggest underwater citizen science program designed to guard sharks and rays from extinction, which is slated to launch in 2025. As well as, Freshfield will even be supporting the PADI AWARE Basis’s Mission Hub Neighborhood Grant Program, which is able to embody funding for one of many Susceptible Marine Species Grantees main important native conservation initiatives to drive international ocean change.
“Our partnership with Freshfield over the approaching years is essential in driving our mission to create a billion Ocean Torchbearers™,” says Katie Thompson, Senior Director of Setting & Sustainability for PADI Worldwide. “By this partnership, we might be constructing consciousness to speed up our collective efforts on defending weak species and restoring stability to our oceans.”
“I’m a PADI-certified diver and I’ve at all times discovered peace and inspiration beneath the waves. Our oceans face many challenges like overfishing and plastic air pollution. Freshfield exists to assist our prospects deal with these issues,” says Matt Mazur, Co-founder of Freshfield. “Whereas merchandise like our ‘Ocean Saving Omega’ make an actual distinction, partnering with PADI and AWARE felt just like the pure subsequent step for Freshfield, amplifying our collective impression. With this partnership, we’re aiming to boost consciousness, take significant motion, and encourage others to make a distinction the place it issues most. Freshfield is dedicated to doing extra than simply speaking about ocean points—we’re targeted on making an actual impression.”
A Juggernaut of Function-Pushed Manufacturers
The PADI AWARE Basis is among the many world’s most profitable shark and ray conservation organizations, with a 30-year observe document of groundbreaking measures serving to to safe safety for over 105 species of sharks and rays now listed on CITES (Conference of Worldwide Commerce of Endangered Species of Wild Fauna and Flora).
Along with this, they’ve labored alongside PADI in:
- creating the biggest underwater marine particles citizen science database by PADI AWARE’s Dive In opposition to Particles program, which has enlisted divers to take away and report over 4 million items of plastic from the ocean, fueling laws adjustments across the globe.
- establishing over 2,400 Undertake the Blue dive websites to activate native monitoring and function a important precursor to turning into Marine Protected Areas (MPAs).
- releasing greater than 35,000 entangled marine animals from human-induced marine particles to dwell and maybe reproduce their species for an additional day.
Sharing the identical mission-driven and action-oriented mindset, Freshfield is making it simpler and extra sustainable to get your day by day omegas and shield the ocean by their hero product Ocean Saving Omegas.
“The fish oil trade is a significant perpetrator of overfishing, harvesting billions of fish yearly to satisfy the demand for omega-3 dietary supplements,” Michael Mazur, CEO of Freshfield. “This unsustainable apply not solely threatens the survival of sure fish species but in addition disrupts all the meals chain, affecting bigger marine animals and human communities that depend on fish for sustenance. We provide a sustainable resolution to ocean change by offering the identical important vitamins with out depleting fish shares, an vital step in restoring stability to our shared blue planet.”
Because the firm’s inception in 2019, Freshfield has helped:
- save over 154 million+ fish
- protect 8.5+ years’ price of humpback whale meals
- get better and ethically course of 66,000 lbs of plastic waste
“Freshfield has a deep dedication to actual engagement in ocean conservation points and dealing along with them might be a pressure multiplier in reaching our shared aim to avoid wasting the ocean” continues Thompson.
To have fun this partnership, Freshfield is providing all PADI Membership members 10% off their merchandise, with a further 10% of each sale going again to the AWARE Basis to additional assist their work in creating constructive ocean change.
About Freshfield
Our planet is threatened by the eco-crisis. Freshfield’s lively well being & restoration merchandise assist individuals decrease their environmental impression as a part of the motion to guard the locations and actions all of us love. We’re plant-based, licensed plastic unfavourable and carbon impartial. Freshfield’s award-winning algae-based omegas are main the transition away from fish-based omegas (fish oil being a significant contributor to ocean plastic, overfishing, habitat destruction and local weather change) and as one of many first complement manufacturers in North America to transition away from fossil fuel-based packaging, goal to assist the values, actions and life of individuals from all walks of life who share our deep love for the outside. Journey Eternally.
