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Picture by Valeriano Di Domenico/Valeriano Di Domenico
In a daring continuation of its mission to highlight the extraordinary tales of its athletes, Particular Olympics Europe Eurasia (SOEE) has formally launched the ‘Rejoice the Distinctive’ marketing campaign forward of the Particular Olympics World Winter Video games Turin 2025.
This marketing campaign, supported by companions Toyota Motor Europe and UPS, builds on the success of its inaugural version within the lead as much as the Particular Olympics World Video games Berlin 2023.
Designed as a strong visible and narrative initiative, the mission will spotlight the lives and achievements of eight athletes from eight SOEE international locations, every competing in one of many eight sports activities featured in Turin 2025.
By placing portraits, dynamic motion images, and fascinating characteristic articles, ‘Rejoice the Distinctive’ goals to amplify the voices of Particular Olympics athletes, fostering inclusion and consciousness whereas rallying regional help for the upcoming Video games.
“The ‘Rejoice the Distinctive’ marketing campaign serves as a strong tribute to the spirit and expertise of our athletes. They constantly problem themselves to attain their greatest and push the boundaries of sporting excellence.”
David Evangelista, SOEE President and Managing Director
“By their instance, they reshape societal perceptions in direction of individuals with mental disabilities and encourage transformative change throughout communities all through the area.”
“By sharing their journeys, their tales, we goal to focus on their impression each on and off the sphere. We really feel honoured to collaborate with FACTSTORY, a part of the AFP Group, to deliver their tales to life to audiences close to and much.”
Audiovisual artistic company FACTSTORY, a part of the AFP Group, has joined SOEE because the marketing campaign’s picture manufacturing and distribution companion. Leveraging by itself intensive media community throughout eight chosen international locations and the broader area, FactStory will make sure the athletes’ narratives attain various audiences.
FACTSTORY Audiovisual Undertaking Supervisor Rey Kinouani shared his pleasure in regards to the collaboration: “At FACTSTORY, we consider within the energy of storytelling to encourage and join individuals. Partnering with Particular Olympics on the ‘Rejoice the Distinctive’ marketing campaign aligns completely with our mission to showcase compelling, genuine tales.
“By this mission, we really feel honoured to assist deliver visibility to those unimaginable athletes and their journeys, celebrating their triumphs each on and off the sphere.”
The marketing campaign will highlight athletes competing in alpine snowboarding, cross-country snowboarding, DanceSport, determine skating, floorball, quick monitor pace skating, snowboarding, and snowshoeing.
Moreover, the marketing campaign will supply an in-depth take a look at these eight sports activities, overlaying their guidelines, key moments, and the schedules and venues for Turin 2025. Past the competitions, it’ll characteristic partaking and informative content material, together with audiovisual supplies that delve into the wealthy historical past of the World Video games and the enduring legacy of Particular Olympics. This complete strategy goals to teach, entertain, and encourage audiences worldwide.
Past its concentrate on particular person athletes, ‘Rejoice the Distinctive’ goals to spark a broader dialog about inclusion and the transformative energy of sport. By sharing private tales that resonate deeply with audiences, the marketing campaign seeks to interrupt down limitations and promote larger understanding and acceptance of individuals with mental disabilities.
The Particular Olympics World Winter Video games Turin 2025 will happen from 8 – 15 March, with 1,500 athletes from over 100 international locations showcasing their skills throughout eight sports activities.
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